CCM Education Group provides coaching partnerships grounded in the G.U.M.B.O.™ Framework—a brave, rooted, human approach that helps organizations move from surface-level fixes to aligned, sustainable instructional practice.
This work is designed for leaders who are ready to strengthen their leadership by listening deeply, identifying what is shaping behavior beneath the surface, and building coaching systems that actually support growth.
How We Approach Coaching
Our coaching partnerships are guided by the G.U.M.B.O. Framework—a practical approach that helps individuals and organizations move from surface-level fixes to sustainable alignment.
We work through five moves:
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Gather the Stories (What are people experiencing?)
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Uncover the Norms (What behaviors shape decisions?)
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Map the Misalignments (Where do values and actions not match?)
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Build the Blueprint (What are we building instead?)
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Operate in Alignment (How do we sustain it in daily practice?)
This approach helps leaders listen before fixing, name patterns without blame, and build coaching systems that actually support growth.
Who This Partnership Is For?
This partnership is designed for:
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principals and assistant principals leading instructional improvement
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non-profit and for profit leaders who building trust and belonging in their organizations
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district leaders overseeing teaching & learning and/or student support across schools
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leadership teams working to align supervision, support, and expectations
Whether you are launching a new coaching model or strengthening an existing one, this work helps you move from scattered efforts to aligned practice.
What Leaders Say About This Work
Our partners consistently describe this work as engaging, relevant, and actionable—especially in spaces that require trust, reflection, and practical next steps.
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“Craig created an energetic, but safe environment and was knowledgeable regarding the specific needs of the LGBTQ+ community in schools.”
— Janet, High School Teacher, Nashoba Public Schools
Hear From One Of Our Partners
As a principal, I've found Craig's mentorship invaluable. His insights into school culture have helped me create a more inclusive and dynamic learning environment that truly celebrates every student's identity and potential.
-Miguel Torres, Middle School Principal
“I appreciate your style as a ‘warm demander’—you are able to move things along while at the same time make sure the point is understood and felt. Your facilitation was excellent… I would be happy to be a reference for any other district or organization considering working with you.”
— Denny Conklin, Assistant Superintendent, Dover-Sherborn Public Schools
What Partners Report After Sessions with Craig
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98% said the session was valuable
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91% rated it very or extremely actionable
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98% rated it very or extremely engaging
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93% rated it very or extremely interactive
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93% said they were very or extremely likely to attend a future session
What are Partners Saying About the Impact of their work with Craig
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“Inspiring, I felt safe and heard and seen… I feel invigorated to be an agent of change in my community.” — Director of Diversity, Equity, Inclusion, Belonging, Attleboro Public Schools
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“Craig was knowledgeable, energetic and challenges me to reflect." - Assistant Principal, Cambridge Public Schools
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“This session was a breath of fresh air… practical and grounding. So many leaders are needing all of this, now!” - Director, KIPP DC
